Could Google Analytics be outlawed in Germany?
The way we could view our results through Google Analytics could change forever if the German government have their way.
Due to issues regarding personal data usage, Google Analytics could be outlawed on sites hosted with the .de extension to their domain name. According to Zeit Online, companies could be fined over the misuse of personal data gleaned from Google's tracking codes. Companies could be fined up to €50,000.
Some 13% of German web users add Google Analytics tracking code to their website. It is feared that Google could create profiles of millions of Internet surfers with their interests, lifestyles and preferences in political and sexual terms. The ban could also extend to other tracking systems and statistics packages.
We find Google Analytics a useful tool for monitoring web statistics throughout the world, website bounce rates, and how it records which resolution each site was viewed on among other things. Whether Germany's decision on Google Analytics is beneficial to webmasters or its citizens remains to be seen.
S.V., 25 November 2009.
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