Basic 'natural' SEO Criteria

Considering SEO? What are the essential criteria that should be borne in mind?

Again the answer to this question is reasonably straightforward, at least on the surface.

Firstly, consider your prospective audience / clientele and how they are likely to interact with your site in the context of the business type. Design vernacular is an important aspect of web marketing. An Accountant offering a local service would not really get any benefit from having a site based on a model for a graphic design agency and vice versa. Your site needs to have a quality of styling and usability which is best suited to your business model and the needs of your clientele.

Content is a very important aspect of web design and it is also vital to the processes of ‘organic’ SEO. At Matchmaker Marketing we put great emphasis on this aspect and we use dedicated SEO professionals to research keywords and content that are most appropriate for your business. This is a technique, which helps to guarantee good traffic flows bringing visitors to your site who are more likely to interact with it in a favorable way.

Can Google (and others) see your content? Your site will never get indexed for anything if it fails to allow search engines access. Believe it or not we often encounter sites that are virtually invisible to search engines. Our SEO consultants can rectify these technical difficulties and help your site to grow in stature on the search engine results page.

Are your images optimised? There are a range of commonly understood techniques for achieving this but we are endeavoring to keep abreast of changes in this area. Image indexing appears to be more of a grey area with Google but being well represented on both text and image search will do wonders for your traffic.

Obviously we need to consider back links though again this is becoming a contentious topic in SEO. Our experts will be able to provide the most effective link building strategy. In some cases it may also be useful to consider a form of social network optimisation though this is quite a specialist strategy that may not be appropriate for all business types.

O.W., 6th November 2009