The addition of local business listings as well as sponsored listings have become a source of confusion with Google and its users. For some popular search strings, it is no longer unusual to see at the top left a Google Map and 10 classified listings on the right hand side of it.
This has resulted in the organic listings being displayed below the fold with sponsored listings sharing the spot above the fold with the classified listings. Result: confusion as to whether their Top Ten listing is within the classified results or (its correct position) below them as the organic listings.
Aaron Wall has eloquently committed this to HTML via SEOBook with the article Excuse Me, But Where Did Google's Organic Search Results Go?. This article is a detailed exposé of how typing San Francisco Dentists resulted in seeing a little map and sponsored links before the organic results.
Not a good plan, eh Google, especially if you are viewing the results on an iPhone or a netbook.
S.V., 16 November 2009.
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